Privacy policy

Privacy Policy


by HORNA GmbH Verpackungen


- Stand 23.05.2018

We thank you for visiting our website. Safer handling of your data is particularly important to us. We would therefore like to inform you in detail about the use of your data when visiting

our website.

Legal basis of processing

Art. 6 para. 1 sentence 1 lit. A GDPR serves our company as the legal basis for processing operations in which we obtain consent for a particular processing purpose. If the processing of personal data is necessary to fulfill a contract of which the data subject is a party, as is the case, for example, in processing operations necessary for the supply of goods or the provision of any other service or consideration, processing shall be based on Art. 6 para. 1 lit. b DSGVO. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as the fulfillment of tax obligations, the processing is based on Art. 6 para. 1 lit. c DSGVO. In rare cases, the processing of personal data may be required to protect vital interests of the data subject or another natural person, Art. 6 para. 1 lit. d DSGVO. Ultimately, processing operations could also be based on Art. 6 para. f DSGVO are based. On this legal basis, processing operations that are not covered by any of the above legal bases are required if processing is necessary to safeguard the legitimate interests of our company or a third party, unless the interests, fundamental rights and fundamental freedoms of the person concerned prevail.

Disclosure of data

A transfer of your personal data to third parties for purposes other than those listed below does not take place. We only share your personal information with third parties


-You according to Art. 6 para. 1 p. 1 lit. a DSGVO have given express consent to this

- the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. f DSGVO is required to assert, exercise or defend legal claims and there is no reason to assume that you have a predominantly legitimate interest in not disclosing your data,

- in the event that disclosure pursuant to Art. 6 para. 1 sentence 1 lit. c DSGVO is a legal obligation, as well

- this is legally permissible and according to Art. 6 para. 1 sentence 1 lit. b DSGVO is required for the settlement of contractual relationships with you



Affected Rights


You have the right:


- in accordance with Art. 15 DSGVO, to request information about your personal data processed by us. In particular, you can provide information on the processing purposes, the

category of personal data, the categories of recipients to whom your data has been disclosed, the planned retention period, the right to rectification, deletion, limitation of processing

or opposition, the existence of a The right to complain, the source of their data, if it was not collected from me, and the existence of automated decision-making including profiling and where appropriate, meaningful information about their details;

- in accordance with Art. 16 GDPR to demand the rectification of incorrect or completed personal data stored by me immediately;

- in accordance with Art. 17 DSGVO, to demand the deletion of your personal data stored by me, unless the processing is for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal claims is required;

- in accordance with Art. 18 GDPR to demand the restriction of the processing of your personal data, as far as the accuracy of the data is disputed by you, the processing is unlawful, but you reject their deletion and we no longer need the data, but you this to assert, exercise or defense of legal claims or you have objected to processing in accordance with Art.

21 GDPR;

- pursuant to Art. 20 GDPR to receive your personal data provided to me in a structured, common and machine-readable format or to request the transfer to another person responsible;

- pursuant to Art. 7 para. 3 DSGVO your once given consent at any time to revoke me. As a result, we are not allowed to continue the data processing based on this consent for the future and

- Pursuant to Art. 77 GDPR, you have the right to complain to a supervisory authority without prejudice to any other administrative or judicial remedy. In general, you may contact the supervisor of your usual place of abode or place of work or the place of the alleged infringement if the data subject considers that the processing of personal data concerning them

is contrary to the EU Data Protection Regulation (DS-BER ) violates.



Right to information, right to rectification, blocking, deletion, opposition


Upon written request, we will inform you about the data stored about us by you. You also have the right to correct, block, object or delete this data. The request should be

addressed to our address given in the imprint of the website.


Insofar as your personal data are compiled on the basis of legitimate interests, you have the right to object to the processing of your personal data in accordance with Art.

21 DSGVO, provided that there are reasons for this arising from your particular situation or if the objection is directed against direct mail, In the latter case, you have a general right to objection, which is implemented by me without stating a particular situation. If you would like to exercise your right of revocation or objection, an e-mail to our address

stated in the imprint of the website is sufficient.


Our website uses cookies. A cookie is a text file that is created when you visit a website and is cached on the system of the user of the website. If the server of our website is called again by the user of the website, the browser of the user of the website sends the previously received cookie back to the server. The server can evaluate the information obtained by this method. For example, cookies can be used to control advertising or facilitate navigation on a website. Cookies are also required to enable the functionality of our website (as a legal basis is referred to in Article 6 paragraph 1 lit f DSGVO, the protection of the legitimate interests of the operator of this website - we use cookies only in accordance with Art. 5 para 1 lit a DSGVO, ie according to the principles of "lawfulness, good faith, transparency").

If you want to prevent the use of cookies, you can do so through local settings in your Internet browser, such as Internet Explorer, Mozilla Firefox, Opera or Safari.

General collection of data

When you access our website or retrieve a file, data about this process is stored in a log file on our web server. In detail, the following data can be stored:


- IP address (if possible, this is stored anonymously)

- Domain name of the website from which you came

- Names of the retrieved files

- Date and time of a call

- Name of your Internet service provider

- as well as possibly operating system and browser version of your device



IP addresses are only stored for data security reasons in order to ensure the stability and security of our system (legal basis: Art. 6 (1) (f) DSGVO). The statistical analysis of anonymous data records remain reserved.


We send out newsletters with advertising information only with the consent of the recipient or on the basis of a legal permission.

Registration for our newsletter is via a double-opt-in procedure: You will receive an e-mail after signing up to confirm your registration.

This confirmation is required to verify you as the owner of the e-mail.

The registration for the newsletter will be logged in order to prove the registration in accordance with the legal requirements.

This includes the storage of the times of registration and confirmation as well as your IP address. Likewise, further data that you have specified during the newsletter subscription will be saved.

Your information except the e-mail address we use only for personalizing the newsletter, including your name.

You can cancel the receipt of the newsletter at any time. A link to cancel the newsletter can be found in every newsletter e-mail.

Contact forms

If you send us inquiries via the contact form, your details will be stored and processed by us from the request form including the contact details you provided there for the purpose of processing the request and in case of follow-up questions. Your data will be used exclusively for the purpose of answering and processing your question. The data processing takes place according to Art. 6 para. 1 p. 1 lit. a DSGVO based on your voluntarily granted consent. You can contradict this at any time (right of withdrawal).

Right to data portability

You have the right to receive the personal data that you have provided us in a structured, common and machine-readable format.

Right to complain to a supervisory authority

Without prejudice to any other administrative or judicial remedy, any data subject shall have the right to lodge a complaint with a supervisory authority, in particular in the Member State of his or her residence, place of work or place of alleged infringement, if the data subject considers that the processing of personal data concerning him or her Data breaches the basic data protection regulation of the EU (DS-GVO).



Confidentiality of your customer access


If you have access to a secure area on our website secured by a password, you are responsible for keeping this password confidential. We ask you not to tell the password to anyone.

Links to other websites

Our website / app may from time to time contain links to third party websites or to other websites of ourselves. By following a link to any of these sites, we point out that these sites have their own privacy policies and that we have no responsibility or liability for these policies. Please review this privacy policy before sharing personally identifiable information with these websites.

The contents of our pages were created with great care. However, we cannot assume any liability for the accuracy, completeness and timeliness of the content. As a service provider we are responsible according to § 7 Abs.1 TMG for own contents on these sides according to the general laws. According to §§ 8 to 10 TMG, however, we as a service provider are not obliged to monitor transmitted or stored external information or to investigate circumstances that indicate illegal activity. Obligations to remove or block the use of information under general law remain unaffected. A liability in this regard, however, is only possible from the date of knowledge of a specific infringement. Upon notification of appropriate violations, we will remove this content immediately.



The content and works on these pages created by the site operators are subject to German copyright law. The reproduction, processing, distribution and any kind of exploitation outside the limits of copyright require the written consent of the respective author or creator. Downloads and copies of this site are for private, non-commercial use only. As far as the contents on this side were not created by the operator, the copyrights of third parties are considered. In particular contents of third parties are marked as such. If you should still be aware of a copyright infringement, we ask for a note. Upon notification of violations, we will remove such content immediately.



Comments function


On individual pages or posts there is a voluntary comment function for users who want to give their opinion on the respective page or contribution. The comment will be released after a positive review and will be published publicly on the page where the comment was sent. There is no entitlement to release a comment. The commenter must give a name, this may be a pseudonym. Likewise, the commenter must provide an email address. This is to inform him about the status of his comment especially if he has asked a question in the comment and is waiting for an answer. The email address will not be displayed publicly and will not be disclosed to third parties and will not be evaluated manually. The IP address of the commenter is stored only in anonymous form. The comment is saved permanently until it is deleted by you (or an administrator). Your e-mail address will be saved for the purpose of sending you a notification in case of a reply to your comment. Any other comments you provide will be posted to the comment, if you specify them. If a name is requested, you can also use a pseudonym.

SSL encryption

This website uses SSL (Secure Socket Layer) encryption to transfer data from your browser to our server and to servers that provide files that we incorporate on our website.

SSL transmits data in encrypted form. The data cannot be changed and the sender can be identified.

They recognize the presence of SSL encryption by prefixing the text "https" with the address of the web page that they call in the browser.

References to third party websites References to third party websites in the form of so-called links or links are offered on this website. Only when you click on such a link, data is transmitted to the link destination. This is technically necessary. In particular, the data transmitted is: your IP address, the time you clicked on the link, the page on which you clicked the link, information about your Internet browser. If you do not want this data transferred to the link destination, do not click the link.


Google Analytics


Our website uses the analytics service Google Analytics. This web analytics service is operated by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (hereafter: Google). We use Google Analytics to evaluate your use of our website and to compile reports on user activity. In these purposes, our legitimate interest lies in the data processing. The legal basis for the use of Google Analytics is § 15 para. 3 TMG or Art. 6 para. 1 lit. f DSGVO. This analysis tool works on the basis of cookies. A cookie is a text file that is sent when you visit a website and stored on the hard drive of the user of the website to allow an analysis of the use of the website by you. The information stored by the cookie is usually transmitted to a Google server in the US and then stored there. As part of IP anonymization, your IP address will be truncated by Google within a member state of the EU or another state party to the agreement on the European Economic Area. On our behalf, Google will use the information transmitted to produce a report on the use of the website. We have a contract with Google for order processing. The IP address submitted through Google Analytics will not be merged with other Google data. If you want to prevent the use of cookies, you can do so by making local changes to your settings in the Internet browser used on your computer (eg Safari, Internet Explorer, Opera, Firefox etc.), ie the program for opening and displaying websites, Furthermore, you can prevent the collection and processing of your data by the Google cookie by downloading and installing a browser plug-in offered by Google at the following link:, You can prevent the collection by Google Analytics by clicking on the following link. Then a so-called opt-out cookie is set, which prevents the future collection of your data when visiting this website:

Disable Google Analytics

For more information about the Google Terms of Use and Privacy Policy, please visit and /


Please note that Google Analytics has been supplemented with the extension "anonymizeIp". This ensures anonymized collection of IP addresses.


Google fonts


This site uses certain fonts from Google to display. When you visit a page, your browser loads these fonts. Your IP address including the page (Internet address) you visited will be transferred to a Google server. More information about these fonts is available at and in Google's Privacy Policy at

Twitter Social Media Plugin

We use features of the Twitter service, an offer from Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA ("Twitter"). By using Twitter buttons, the websites you visit are linked to your Twitter account and shared with other users. This data is also transmitted to Twitter.

For more information, see the privacy policy of Twitter. You can change your Twitter privacy settings in the Account settings, if you are a Twitter member.

Use of Facebook's visitor access statistics

We use the visitor access statistics (remarketing feature) "Custom Audiences" from Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA ("Facebook"), also known as Facebook Pixel. This feature allows us to target visitors to the website with targeted advertising by showing personalized, interest-based Facebook ads to visitors to this website when they visit the Facebook social network. The feature will only activate after you have given your permission. If the function is activated, a direct connection to a Facebook server will be established when visiting this website. It is transmitted to the Facebook server, which of our websites you have visited. Facebook assigns this information to your personal Facebook user account. For more information about the collection and use of data by Facebook, about your rights in this regard and ways to protect your privacy, see the privacy policy of Facebook at If you do not want Facebook to associate the collected information directly with your Facebook user account, you can disable the "Custom Audiences" remarketing feature here. To do this, you must be logged in to Facebook.

Facebook has submitted to the Privacy Shield Agreement between the European Union and the United States and is certified accordingly. As a result, the company Facebook commits to comply with the standards and regulations of European data protection law. Further information can be found on this website.


Google + 1 button


We use the so-called +1 button from Google Plus, which is operated by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google").

The buttons are recognizable by the "+1" sign. When you visit a page that contains such a button, your browser connects directly to a Google server. The displayed content of the "+1" button will be sent by Google directly to your browser. According to Google, no personal information is collected without you clicking the button. Only with registered members, such data are collected and processed.

For more information and to protect your privacy, see the privacy policy for the button.

If you're a member of Google Plus, you can prevent Google from linking your visit to our website to your Google Plus account by logging out of Google Plus before visiting our website.




The provider of this website uses services of etracker GmbH from Hamburg, Germany ( for the analysis of usage data. It uses cookies that allow a statistical analysis of the use of this website by its visitors and the display of usage-related content or advertising. Cookies are small text files that are stored by the Internet browser on the user's device. etracker cookies do not contain any information that makes it possible to identify a user.


The data generated by etracker are processed and stored by etracker exclusively in Germany on behalf of the provider of this website and are thus subject to the strict German and European data protection laws and standards. etracker was independently audited, certified and awarded the ePrivacyseal privacy seal.


Data processing takes place on the legal basis of Art. 6 (1) (f) (legitimate interest) of the EU General Data Protection Regulation (EU GDPR). Our justified interest lies in the optimization of our online offer and our website. Since the privacy of our visitors is particularly important to us, etracker's IP address is anonymized as early as possible and log-in or device identifiers are converted into a unique, but not assigned to a person key. Any other use, merging with other data or a transfer to third parties by etracker not.

You may object to the above-described data processing at any time, provided it is personal. Your opposition has no adverse consequences for you.

You can object to the data collection and storage by etracker at any time with effect for the future.

This sets an opt-out cookie named "cntcookie" by etracker. Please do not delete this cookie as long as you wish to uphold the aforementioned objection.

For more information, see the etracker Privacy Policy.

Further information on data protection at etracker can be found here.


security Alert

We safeguard our website and other IT systems by appropriate technical and organizational measures against loss, destruction, unauthorized access,

unauthorized modification or unauthorized distribution of your data. However, complete protection against all dangers is practically impossible despite all care.

Because we cannot guarantee complete data security when communicating by e-mail, we recommend that you send confidential information by post.

Changes to this privacy policy

We reserve the right to change this privacy policy if the legal situation or this online offer or the method of data collection changes. However, this only applies to

declarations regarding data processing. If a consent of the user is necessary or components of the privacy policy contain a regulation of the contractual relation

with users, the change of the data protection explanation takes place only after agreement of the user.

If necessary, please inform yourself about this privacy policy, especially if you provide personal data.

Contact for privacy

For questions about the collection, processing or use of your personal data, information, correction, blocking or deletion of data and revocation of granted consent, please contact:

HORNA GmbH Verpackungen

represented by the managing directors Thomas Horna

Hohe Heide 11, 97506 Grafenrheinfeld

Tel. +49 (0) 9723 9146 - 0, E-Mail